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Ruth Spencer, Director of Insight, Loyalty and Multi-Channel, Boots UK

Ruth joined Boots UK in 2008, with responsibility for the delivery and development of the Boots Advantage Card – one of the UK's largest loyalty card schemes. She is also responsible for all UK customer insight work undertaken within the business and its multi-channel offering.

Ruth is passionate about providing customers with a rewarding and seamless experience as they interact across Boots UK channels, by recognising their complete relationship with the brand; making rich content available both on and offline and targeting offers consistently across channels.

Prior to joining the business, Ruth worked in a number of senior customer loyalty management positions for Shell, NatWest, The Co-operative Group and as a consultant with Accenture.